7 Beauty Brands That Have Bid Adieu to Retouching

While SK-II hasn't sworn off Photoshop for good, the beauty brand's latest (stunning) campaign features a slew of unretouched models showing off their bare skin. One of them is Chloë Grace Moretz, who told POPSUGAR, "I hope that a 13-year-old girl on Instagram sees it and will know that I'm not retouched. She'll realize that you can go out with bare skin and be who you are and not hide behind these false ideals of what beauty is."