Best New Makeup August 2018
The 16 New Makeup Products Our Editors Are Loving This August
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"We give so much credit to Rihanna for Fenty, because she made inclusivity a damn near requirement in the beauty industry. And she did! But before our favorite bad gal was blowing us away with her 40 shades of foundation, brands like Make Up For Ever were also killing it in the shade range department. Kudos to MUFE for actually making it easy to find our perfect match: each foundation includes either a Y (for yellow) or R (for red) so you're not guessing undertones, either. The brand's newMake Up For Ever Matte Velvet Skin Full Coverage Foundation ($38) is perfect for those hot, sweaty months, while providing that effortless-looking, natural skin finish that you love about the HD foundation. It's oil-free, so forget about caking on the powder, and it made my pores seem nonexistent." — Kirbie Johnson, host and senior video reporter