The 16 New Makeup Products Our Editors Are Loving This August

"If you're not a fan of superwet lip gloss, but can't stand cement-dry liquid lipstick, prepare to fall in love with Huda Beauty Demi-Matte Cream Lipstick ($20). Each swipe will give you potent color payoff, but it won't make your lips feel dry AF. Instead, you'll be left with a long-lasting stain and a slight creamy texture that isn't too glossy. It's the happy medium between matte lipstick and lip gloss. It also comes in 15 fun shades ranging from pale nudes to vampy burgundy, which is perfect for Fall." — AS