How This New Beauty Trend Helps Your Makeup Last Longer

Contrary to its appearance, this is not a lip stain. It's actually the Giorgio Armani Neo Nude A-Blush ($38), which, coincidentally, is one of the easiest beauty products you could ever smear on your face. Since this water-based cheek color is not heavy, streaky, or overbearing, it's impossible to f*ck up application. Swipe a bit over your cheekbones when you need to fake a flush — we've all been there.