Discover the Cult Favorites From the Women Driving the Clean Beauty Revolution

PS: What product defines your brand?

IL: I-Waken Eye Serum ($48) is our first product launch in a long time, and it's really special to me. It symbolizes my awakening, or a couple of them actually. It embodies the moment I woke up from surgery to the beginning of the rest of my life. It also signifies my awakening to the need to be mindful about the products and ingredients we choose to put on our skin and, as a result, into our bodies. It's formulated with amazing ingredients like horse chestnut, mountain ash bud, witch hazel, and spirulina for a lightweight but powerful product.