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One way to get the appearance of an elongated face is with a darker hair color. Just like your little black dress, this can be extra flattering, especially if you have short hair. If you're fairer skinned, it provides a stark contrast between your hair color and your skin color, so you don't have to worry about creating an illusion of a wider face. "The darker hair covers up the width, while the lighter version expands it," said Toth.