12 Female-Owned Beauty Brands That Give Back to Other Women

After working as a makeup artist, Kristen Therese Leonard wanted to create a beauty brand that appealed to all women — no matter their race, size, or lifestyle. Twenty percent of all the sales from Beautiful Rights products, including this United Shade of America Universal Brow Pencil ($16) go towards an important cause. The cool twist on this brand is that you get to pick what that organization is. Right now, some charities include Planned Parenthood, the ACLU, and March For Our Lives.