The "evolution of metals" idea ultimately impressed the judges and landed Team Evolution the big win: their capsule collection would be brought to life, and each contestant won $10,000. After New Orleans, E.l.f. worked with its research and development team to create colors and formulas based on the team's idea. From start to finish, it takes about six months to produce a collection like this, and there are a lot of moving parts. "We are all very creative and all had so many ideas that we brought to the table," team member Antillon said. "The most difficult part was that we really had to narrow those ideas down. But it was all part of the process."
"The team really captured the essence of New Orleans and translated it into a beautiful, wearable collection," said Marissa Cedarleaf, the senior brand manager, on why Team Evolution won. "Each element was thoughtfully designed, and the products are a great fit with our regular assortment."
Ta in particular was keen on the blush and highlighter palette, as it was something he felt would make a better fit for his kit in lieu of another contour and highlight palette.
