How E.l.f. Cosmetics Leveraged Micro-Influencers to Create Its Fall Launch

Changes had to be made from the original concept deck, but it wasn't extreme. The name was tweaked to Modern Metals, and the packaging for the items originally included a lot of fleur de lis influence, which was ultimately nixed. The layout for the eye shadows also changed, but the shades stayed fairly consistent with the original concept presented.

To promote the launch, the winning team has been featuring the collection on their individual Instagram pages and YouTube channels. Keep reading to see each product in the Modern Metals collection, which are all vegan and cruelty-free and range from $6-$12.