The Groundbreaking Beauty Campaigns That Completely Shook the Industry in 2018

Too Faced teamed up with beauty blogger Jackie Aina to extend the brand's Born This Way Foundation shade range with 11 new shades, bringing its total number of offerings to 35. "[Aina] helped me properly formulate undertones and fill in gaps we were missing in the line," Too Faced cofounder Jerrod Blandino said to WWD. "I've always admired her advocacy for deeper skin tone inclusion, and she's the epitome of the Too Faced girl."