The Ballots Are In: These Are the Best Makeup Launches of 2018

"I've written the beauty equivalent of a Nicholas Sparks romance about IT Cosmetics' original CC cream — that's how deep my love runs. So I can't help but feel like I'm cheating on it any time I use the brand's newCC+ Oil-Free Matte SPF 40 ($38). Not that my guilt stops me: the formula is a little fuller-coverage than the OG, lasts a full workday (and then some), and keeps my face from looking like an oil slick by 2 p.m. As The Bachelor clearly demonstrates, it is possible to love two people — or, in my case, products — at once." — KC