There are several different tech-focused experiences within the store that are all accessed easily by the customer. The one that separates the store from any other retail store is the SK-II skin analysis. When you enter, you receive a wristband that tracks everything you do: your analysis results (more on that later), product recommendations based on analysis, and more. The experience commences with what the brand has dubbed the "iconic Magic Ring skin analysis," which doesn't require a device to touch your skin. Instead, you sit in a private booth while your face is scanned — even with makeup on — and rated in five different categories SK-II refers to as "skin dimensions" including texture, firmness, wrinkle resilience, spot control (hyperpigmentation) and radiance. I was nervous at first, but the entire process is private and carefully explains the characteristics of your skin. Each dimension is rated using skin averages based whether you're a man or a woman, age and ethnicity, based off skin measurements of thousands of men and women worldwide. For example, my reading said my skin texture was 75 percent better than others in my age group, but that I need help with wrinkle resilience, clocking in at 48 percent.
