Could the Future of Skincare Shopping Eliminate the Need For In-Store Beauty Consultants?

To keep you consistent with your regimen, SK-II is toying with the idea of a bluetooth cap. Although there's no current date set to roll out it out to the public, the idea is that the cap is connected via bluetooth to an a SK-II app on your phone. When you open the cap to use the product, it's logged in the app and you are met with positive feedback from a digital assistant. If you miss a day, the cap will blink red. The idea is to keep your routine in check by using the product consistently — in this case, the Facial Treatment Essence — so that you can see the best results from it. It's a clever innovation: the consumer benefits from regular use, which in turn potentially gives the brand a repeat customer.