From its cult-favorite Amazonian Clay line to its elaborate limited-edition holiday eye shadow palettes, Tarte never fails to make each of its launches memorable. Its company leadership entirely comprises women: founder Maureen Kelly still acts as CEO, Heather Hemsley is the CAO, Candace Craig Bulishak is the CMO, and Anna Sponaugle is head of product development.
If you're looking for one Tarte product that you absolutely need to try, its Shape Tape Concealer ($27) is definitely the one you should go for. According to the website, one of these concealers is sold every 12 seconds — and for good reason. The concealer is completely full coverage but still feels lightweight on the skin. The formula is creamy and hydrating but doesn't crease or cake up. It's as close to a perfect concealer as you can get.
