Beauty Brands Owned by Women
14 of Your Favorite Beauty Brands That Are Run by Badass Women
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Anastasia Soare has been a longtime force in the beauty industry, having coined the "Golden Ratio" method to shape brows. Anastasia Beverly Hills is an extension of the excellence that she brought to her brow clients, and all of her products help people achieve the best-looking brows of their life. Since its launch in 1997, the brand has expanded its range from brow products to everything from contour palettes to blinding highlighters. Soare's daughter, Claudia, is now the president of the company and runs all of its day-to-day operations, while Anastasia is still CEO.
If you're looking for a holy grail brow product, the Brow Wiz ($23) is definitely the product for you. It has a superfine point so you can really detail your brows with hair-like strokes. The spoolie brush on the other end helps diffuse the product to make the brows look more natural. It comes in 10 natural-looking colors so you can find the one that fits you best.