14 of Your Favorite Beauty Brands That Are Run by Badass Women

At this point, Beautyblender has become synonymous with "beauty sponge." The company originally became popular due to its expansive range of beauty sponges and accessories (like cleaners and soaps), but it has recently expanded into a range of foundations, which is the brand's first expansion into the color cosmetic world. Beautyblender was founded by Rea Ann Silva, who was a makeup artist prior to creating the sponge, and she still owns the brand.

If you own no other tools in your makeup kit, the Beautyblender Pro ($20) is a must have. You can use it for pretty much any part of your makeup — yes, including your eye shadow, though it takes some practice — and it effortlessly makes your makeup sit nicely on your face.