14 of Your Favorite Beauty Brands That Are Run by Badass Women

Back in 2003, when hair products for people with natural textures were few and far between at any retailer (let alone the drugstore), entrepreneur Shelley Davis changed the game. She set out to create a brand made for WOC, taking cosmetic chemistry online courses and sourcing ingredients from recipes she used while growing up in the West Indies. Enter: Kinky-Curly.

Since then, the brand has gone on to launch dozens of products that address a multitude of textured hair concerns. Her most popular? The uberhydrating Kinky-Curly Original Curling Custard ($17).