14 of Your Favorite Beauty Brands That Are Run by Badass Women

Vancouver-born Sasha Plavsic had always been interested in homeopathic remedies in the health and wellness space, but it wasn't until she read the back of a lip balm bottle that she learned most beauty products on the market were made with potentially harmful ingredients. It was then, in 2011, that she decided to create her own safe lip balm — and thus, Ilia Beauty was born.

With more than nine years on the market and one of the early pioneers in the clean beauty space, the brand has become a staple for natural enthusiasts. Its lineup of multitasking products — especially the bestselling Ilia Beauty Multistick ($34) — have become makeup artist- and editor-favorites.