The Story Behind Those F*ck Trump Lipsticks All Your Facebook Friends Are Talking About

Last summer, we did a fundraiser for families separated at the border, and we got a lot of press for that. Obviously, when you get a lot of press, you also get some pushback. But in the pushback from that campaign, someone emailed us and called Lipslut a bunch of names but with no spaces.
It was "Leftylibglobalistsantifacommiesocialisthollyweirdopigs" — all these words strung together with no spaces, and it was pretty funny.

I posted a screenshot of the email on our Instagram with the person's name and email blurred out, and then everyone started commenting, "Make this your next shade. Make it the next color." So we did it. We made a limited run of this color, and it's actually coming back in late March.