32 Amazon Beauty Finds Tested and Loved by Our Editors

Essence Lash Princess False Lash Effect Mascara ($5)

Looking for a mascara that will deliver length and volume on a budget? You can't miss with this option from Essence. It has more than 350,000 reviews and a 4.3 rating. Our beauty editor even tested it out to see if it lived up to its status as Amazon's bestselling mascara. Spoiler alert: it sure did. For all the details and photos, read her Essence Lash Princess False Lash Effect Mascara review.

Editor Quote: "With just one sweep of the cone-shaped wand, I started to see an increase in length and volume. The brush's soft bristles work to grab each eyelash to define and fan them out, without any clumps. Even after I layered on two coats, my lashes didn't get globby or heavy-feeling." — Jessica Harrington, beauty section lead