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Latest Beauty
This is not your grandmother's perm. According to celebrity hairstylist and Matrix artistic director Nick Stenson, it's the texture perm — which is a looser curl technique that adds soft, subtle waves with minimal styling — that will rein supreme in the coming months. Toth agrees: "It will add extra bounce and hold for anyone who round-brushes or curls their hair because the starting point of the style is curly instead of limp and flat."