10 Ulta Beauty Fall Haul Deals Worth Adding to Your Cart

L'Oréal Voluminous Lash Paradise Mascara ($10, originally $14)

This mascara is one of the best mascaras we've ever tried, and it happens to be under $15. It provides both length and volume — which is so rare in a mascara — and is available in four different shades. You can read our L'Oréal Voluminous Lash Paradise Mascara review for more.

Editor Quote: "I was only able to apply one coat at a time because the product is so fast-drying, and I wanted to avoid clumps. But thanks to the full brush, a little does go a long way. The mascara fluid isn't sticky or messy, so applying it is a very neat process, which is super helpful when you're in a hurry." – Victor Verdugo, former associate social media editor