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According to Dean, numerous clients of The Days Hair Salon have requested perms, but with what he calls a "natural" style. They are often digital perms, a less chemically damaging version of the perm that creates a natural, full-bodied loose wave.
The first day Jeong was in Seoul, she booked an appointment to try this perm. "Many Korean people have naturally straight hair, so we get perms to get natural-looking waves and body," she said.