The need for a fuller spectrum of inclusion goes beyond campaign imagery, of course. It's also about companies keeping people with disabilities at the top of mind when formulating products. Some brands have taken the right step. Herbal Essences, Bioderma, and Dr. Jart, for example, have incorporated tools such as braille or tactical indentations on their outer packaging to make it easier for visually impaired consumers to shop. Grace Beauty launched wand grip attachments to ensure people with disabilities can apply mascara. And Francesco Clark, founder of skincare brand Clarks Botanicals, informs his product packaging decisions based on how easy it is, as someone with paralysis, to use.
"Kinship changed everything in my life when they invited me on the photo shoot."
For Brake, the texture of a product is just as important. "Because of her disability, she has a lot of sensory issues, and so she doesn't like the little exfoliating beads, or textures that are too greasy," said Kym. "With Kinship, she didn't have any adverse reactions."
