Best New Makeup Launching in September 2020
Our Editors Have Tested a Lot of Products, but These Are Their Favorites For September
6
"When I first tried this Tower 28 Beauty ShineOn Milky Lip Jelly Gloss ($14), it was love at first swipe for its supermoisturizing formula that isn't sticky. It glides onto your lips like butter and is infused with nourishing oils, including apricot and raspberry seed, to soothe and protect your lips. I'm also obsessed with semisheer pigmentation and the high-shine finish. The shade cashew is my absolute favorite which is a gorgeous rosy brown." — Genesis Revias, assistant beauty editor, Makeup.com