Founded by Kristen Noel Crawley, KNC Beauty is the company we have to thank for those cute lip masks that have popped up all over Instagram. The biracial former beauty columnist actually got the idea for this product while on a trip to Tokyo where she noticed a ton of lip masks but a lack of natural options . . . and thus the brand was born back in 2016.
The collagen-rich lip masks — like the All Natural Infused Lip Mask- 5 Pack ($25) — help prep for lipstick (or fight Winter) while the All Natural Retinol Infused Eye Mask- 5 Pack ($25) works on those pesky under-eye circles (with an equally Instagrammable shooting-star design).