The Coolest Black-Owned Beauty Brands You Can Shop at Target

The Lip Bar is a vegan beauty brand that once specialized in — you guessed it — lip products, though the brand has since expanded its range in the last year to include everything from eye pencils to a bronzer palette to 26 shades of foundation. Since being founded by former Shark Tank contestant Melissa Butler, The Lip Bar has amassed a huge following thanks to its mission to create a limitless selection of makeup options for women everywhere. The Lip Bar Matte Liquid Lipstick ($13) is a bestseller.