Red has been the popular choice as of late, and the trend isn't going anywhere anytime soon. "The red color is absolutely gorgeous, whether it is fierce, or even a toned-down shade closer to strawberry," celebrity hair colorist Aura Friedman says. "It really makes the pink undertones in skin pop." Just be careful: if you're seeking something low-maintenance this isn't it. Friedman explained you'll want to see your colorist regularly to maintain the shade's brightness. If it's good enough for Beth Harmon, it's good enough for us.
— Additional reporting by Renee Rodriguez
Jessica Harrington (she/her) is the senior editor of PS Beauty, where she oversees coverage around makeup, skin care, hair, tattoos, and more. With more than eight years of industry experience, she has interviewed countless celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com, Skincare.com, and The Zoe Report.
Renee Rodriguez (she/her) is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.
