"I'm really hoping that although nothing's going to remain at a peak, this level of consciousness remains," said Verdejo. "And I hope that more diversity gets integrated into all of of the platforms where there's a light being shone now." In addition to seeing an uptick in sales and followers on Hyper Skin's social media pages, the brand has gotten a lot of attention recently in a few big media publications and made it onto a list of "best 200 Black-owned brands."
"I'm excited that we were mentioned, but I hope that means that this year that more publications make their content incredibly diverse, because clearly they know about 200 beautifully done, beautifully packaged, retail-ready, editorial-friendly, Black-owned brands," said Verdejo. "And I hope that by them being catapulted and focused on and celebrated right now, that some of that remains."