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Saint Jane is one of the brands making CBD equal parts chic, luxe, and innovative. (It was even dubbed POPSUGAR's Best New Beauty Brand of 2019.) But founder Casey Georgeson is quick to spread the indie brand love. One of her favorites? Briogeo Hair Care, founded by Nancy Twine. "She's amazing," Casey said of Twine. "She started her brand in her East Village kitchen. Inspired by her mother and grandmother's recipes, Nancy has built Briogeo with beautiful, clean formulas. I love that she left finance to pursue her passion." She's also a big fan of Amy Liu and Tower 28's success: "She launched the brand a few months after us and is crushing it with a clean line of beauty products for sensitive skin. We have become friends, and I'm inspired by her passion and creativity."