I like to think of Typology as The Ordinary's stylish French cousin. The brands are totally separate but Typology follows a similar ethos: pared-back products with only essential ingredients housed in beautifully simplistic packaging. Seriously though, Typology is the most stylish brand in my bathroom cabinet. As the brand is less than a year old, it's not yet eligible for the B Corp Certification, however, it has been given the "B Corp Pending" status.
B Labs realized that companies in its early stages "needed a way to signal to stakeholders like investors, board advisers, employees, and prospective clients that they were on track to certifying as a B Corp".
To gain this status, companies go through a B Impact Assessment with best estimate answers and must meet the legal requirements for certification.
"Typology is a company with a mission. Respectful of the environment, having a positive impact on society and supporting the client through informed communication. The whole team is proud of this milestone, which symbolizes the real commitment of our brand," says founder Ning Li.
