POPSUGAR / paid content for / e.l.f. Cosmetics
Minimalist Skincare Maximalist Makeup Routine
My Summer Beauty Routine Is Both Minimalist and Maximalist — Here's How
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The Jelly Pop Watermelon Cleanser ($8) is a hybrid product that tackles multiple steps without sacrificing efficacy. The non-foaming, gel-based formula wipes away makeup, dirt, and oil, while keeping the skin hydrated. Meanwhile, the anti-inflammatory properties of vitamin B5 work to soothe and nourish.