POPSUGAR / paid content for / e.l.f. Cosmetics
e.l.f. Cosmetics 16HR vs. Hydrating Camo Concealers
Can Confirm: These Cult Drugstore Concealers Are Worth So Much More Than Their $6 Price Tags
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"If you had asked back in April (that feels like a lifetime ago, amirite?) if I was ever going to wear face makeup again, I would have emphatically told you "Nope, nah, never again!" Then my skin rebelled. It did not appreciate my sudden lack of routine, and I've been dealing with uneven texture and dryness ever since. I upped my skin-care game significantly, but unfortunately, the damage was already done, and I needed makeup to help hide my splotches and breakouts. Cue TikTok. (Another bad habit I took up during lockdown.) I saw video after video of the Hydrating Camo Concealer ($6), and I decided that anything with that big of a fan base and that cheap of a price tag was worth a shot.
Similar to it's 16HR counterpart, the Hydrating Camo Concealer is made to be lightweight and long-lasting. But the notable difference is that it's infused with hyaluronic acid and rose water to give your skin the moisture surge it needs. The area I need the most coverage is my nose, but traditional concealers either dried my skin out or started flaking off shortly after I applied. This concealer goes on so smooth and instantly absorbs into my skin, providing even coverage without emphasizing my dry patches.
I'm still of the mindset that less is more this summer, but I love that I've found a concealer to enhance my natural complexion while giving my skin the radiant boost it needs every now and again." — Amanda Elser Murray, associate style director