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The Best New Beauty Brands That Have Launched at Ulta in 2020 (So Far)
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Morphe 2

Morphe tapped sisters and TikTok stars, Charli and Dixie D'Amelio, to spearhead the launch of Morphe 2, a gen Z-friendly sub-brand of the beauty giant. The brand officially launched on July 30 with a 20-shade hydrating face tint, face and eye glosses, lip oils, jelly eyeshadows, and more.

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