This Black-Owned Beauty Brand Is a Breath of Fresh Air For My Dry, Lifeless Curls

I'm already calling it: this Bread Beauty Supply Hair Mask Creamy Deep Conditioner ($28) is the styling product I'm most thankful for in 2020. It's not only very velvety to touch, but once I applied the mask, my curls drank it right up. I separated my hair into sections while applying, made four little bantu knots, then hopped out of the shower so it could continue to work its magic for 10 minutes.

While I waited, moisturizing ingredients like kakadu plum and starflower oil were working to both strengthen my follicles and boost my scalp and hair's collagen and elastin. Sure, that means I was getting a treat on the inside, but I have never been able to detangle my curly hair as easily as I could after letting this product soak in and have never had such little hair on my wide-toothed comb when I finished. My hair also felt softer and more slippery, and I knew this mask had found a home in my permanent self-care rotation.