4 Fall Makeup Trends We're Itching to Try This Season

The summertime is the perfect time for experimentation, which is why big, bold, and colorful makeup looks tend to rule these months, from colored mascara to avant-garde eyeshadow. But with so many of us opting out of wearing makeup these last few months, the softer, slightly more natural approach is gaining a ton of traction.

"'Soft girl' makeup brings us back to the sole purpose of cosmetic application, in my humble opinion, to look like you – but better," Jane Iredale makeup artist Ami Mallon told POPSUGAR. "To enhance the skin, eyes, lips, brows in a way that is elegant, unassuming, and romantic."
According to Mallon, the look can be narrowed down to three commonalities: bright eyes ("a wash of shimmer on the lid, a long-wear liquid liner, and lashes for days," she said), a hint of color on the cheeks, and a splash of color on the lips.

"Whether this be shimmery or matte, the idea here is barely-there color providing a slight enhancement of the natural lip shape and color," Mallon said. "Achieve this by first lining with an understated nude lip pencil, topped with a sheer gloss."