POPSUGAR / paid content for / e.l.f. Cosmetics
These Drugstore Beauty Products Are Worth the Hype
These Drugstore Beauty Products Are Classics For a Reason — Here's Why They're Worth It
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Not only does this eyeliner ($4) live up to its name, but its creamy feel and bold pigmentation is nothing short of impressive. It applies smooth, and with all-day staying power — what else could you ask for in a liner? Bonus: users have commented that it doesn't irritate their sensitive eyes.