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Like the Huesticks, Live Tinted's latest product was inspired by the community of fans who said they used a balm before or after. "It was a no-brainer that we should create a solution for this. It was an everyday product that you would be putting in your bag. I loved the idea of combining a balm and gloss into one product, and I thought, why does it have to be separated? Why not create a face gloss experience where you can really get the most out of this product? We worked hard and put a lot of effort into making sure that the [Unity Balm Gloss] had no stickiness to it and that you could use it as a beautiful face gloss. I love using it on the days I'm not wearing any makeup and just have it on my skin. It just feels super nourished and moisturized."
As for the name, Unity Balm Gloss: "I've been obsessed with that word since we launched the brand, because I feel like it's so much of what this brand stands for," she said. "Unifying people around a common belief and the feeling of being left out of this industry."