Why Deepica Mutyala's Live Tinted Products Are For "Every Shade in Between"

"When we asked our [Tinted] community on Instagram, they told us they cared about products being clean and vegan. They care about functionality and simplifying their routines. These people weren't beauty experts or enthusiasts, they were just like me — someone who just wanted to feel good. Color correcting in itself — the idea of trying to artistically change the colors of your face to all be one-dimensional — is a very intimidating thing. I really wanted to take away the intimidation factor of color correcting and create this multiuse stick that you could use as an eye, cheek, or lip color."