Your also seeing more mental health initiatives. Maybelline New York, for example, just launched a global initiative called Maybelline Brave Together, which focuses on breaking the stigma around anxiety and depression while addressing challenges and providing resources to those in need, specifically to the younger generation.
The campaign is multilayered, but in addition to donating $10 million over the next five years to mental health organizations like Crisis Text Line, National Alliance on Mental Illness, and The JED Foundation, the brand is also deploying a resource site featuring mental health experts like Fox. Being the household name that Maybelline is, she is hopeful that this initiative will help touch thousands in need.
"That's what prevents the worst case scenario of your mental health deteriorating — giving children a language, giving young adolescents the language to thrive and to say, "I don't feel well, this is how I'm feeling," said Fox. "I say this about Sad Girls Club all of the time: if we're able to just help one person feel less alone, one person feel less suicidal, one person to be able to put words and define what they're feeling, then it's 100 percent worth it, but I know thousands will be helped and rescued through this campaign."