Here's What You Need to Know About Biden Beauty — the Most Important Brand of the Year

Biden Beauty is doing more than just encouraging voters to elect Biden-Harris — 100 percent of the proceeds from the brand will also be donated to the Democratic National Convention.

"With every face beat, you're helping to beat out orange," said the founder. "Beauty has always been political. This notion comes from the beginning of time when wearing a certain hairstyle or beautifying in a specific manner became an act of defiance. In 2020, the beauty industry has proven it's the most powerful of them all. We want to get back to our nascent selves and understand that yes, beauty, too, must take a stand."