Popsugar Beauty Beauty Shopping Best Indie Beauty Brands From Ulta The 30 Coolest New Beauty Brands at Ulta Beauty in 2020 November 17, 2020 by Anvita Reddy View On One Page Photo 20 of 30 ADVERTISEMENT () Start Slideshow Share This Link Copy ← Use Arrow Keys → 20 Follain Eye Cream: Firm and Brighten Keep your eyes bright and hydrated with the Follain Eye Cream: Firm and Brighten ($25, originally $36). Follain Eye Cream: Firm and Brighten $25 from ulta.com Buy Now Previous Next Start Slideshow Beauty ShoppingBeauty ProductsBeauty GiftsUlta BeautyShopping