2020 Was the Year the Beauty Industry Really Stepped Up to Make a Difference

As a thank you to front-line healthcare employees, Sephora launched its "Project Care" program in May, which donated select beauty products to over 65,000 essential workers. Employees working in the brand's stores, distribution centers, and corporate offices across the US nominated 500 individuals on the front line to receive the packages.

Then, in June, the beauty retailer took the 15 percent pledge and committed to stocking its stores with more Black-owned brands.