Emma Chamberlain Talks Acne, Bad Habits, and Changing the Beauty Industry

Her role as a creative director is unlike any she's ever had before, and with it, she feels a great responsibility to help change the beauty industry for the better.

"My biggest priority with working with Bad Habit — and I know Bad Habit shares this priority — is making skin care feel honest and making skin care feel attainable and comforting," she said. "I think most of the skin-care world tends to have such an emphasis on perfection and anti-aging and all of these toxic words — stuff that's so upsetting and makes you feel bad about yourself, and that's why it sells."