The Head in the Clouds collection isn't only about helping Euphoria fans getting creative, but it's also about using her platform for good. Including Trans Lifeline was apart of the conversation of the Face Lace collection early on, said Davy. "Now that I have a little platform, I get to choose how I use it," Davy explained. "It was so exciting to partner with this artist [Cohen] who I love and have this first launch be this fun collaboration, it was sort of like, well, what if we also included a non profit organization that speaks to the community that Jules represents on the show?"
So, for the next year (until December 31, 2021) 10 percent of the profits from Head in the Clouds will be donated to Trans Lifeline, a grassroots hotline and non-profit organization that offers emotional and financial support for trans people in crisis.
