28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Journ Beauty was founded to give people a more streamlined routine. Founder Sara Shah dealt with acne and wanted to create skin-care-focused cosmetics that correct current problems both immediately and over time with skin-nourishing ingredients.

What to Buy: The Alpenglow Color Corrector ($39) is great for color correcting dull skin. It contains vitamin C, vitamin E, and arbutin to help brighten and even out skin tone.