28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Visha Skincare is a skin-care line created by board-certified dermatologist Dr. Purvisha Patel. Visha Skincare is unique in that it has specific lines targeting fitness enthusiasts and moms-to-be.

What to Buy: Whether you're pregnant or breastfeeding, the Mommy Brightener With Illuminotex ($65) is perfect for battling hyperpigmentation. It contains azelaic acid, vitamin C, kojic acid, ferulic acid, vitamin E, and Illuminotex, a natural brightening agent. You can use this twice a day — just be sure to wear sunscreen in the mornings.