28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Bili Beauty is a makeup brand inspired by the rich colors and traditions of India. Founder Sarah Sophy Thomas created this brand when she realized there wasn't enough representation in beauty. The brand aims to be all-inclusive with its shades.

What to Buy: The incredibly vibrant Eyes of India Eyeshadow Palette ($42) is perfect for any makeup-lover. It contains 10 vibrant eyeshadows that range from neutrals to shimmery pops of color.