28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Founded by Moumita Sahoo, Zaila Skin is a fun take on an Ayurvedic-inspired skin-care brand. After facing negativity when it came to treating her skin concerns, Sahoo wanted to make skin care fun and positive again. The brand uses ingredients rooted in botanicals and backed by clinical research.

What to Buy: The Silk Smoothie Moisturizer ($42) has a lovely gel-cushion texture perfect for those who need a boost of hydration to their skin. It has reishi, ginseng, and sandalwood to help soothe the skin, as well as oats, aloe vera, and vitamin B5 to moisturize and hydrate.