28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Shayde Beauty is a skin-care brand made with melanin in mind. After seeing how the beauty industry overlooks the struggles people of color go through with their skin, founder Shay created products that help solve the skin issues people of color go through and are also safe to use.

What to Buy: The Overnight Glow Up ($54) has a potent and powerful mix of niacinamide, kojic acid, coffee-bean extract, and fruit extracts to revive the skin and reduce the appearance of discoloration. It's a serum formula that you leave on overnight. You can use this treatment one to three times per week.